Update, Friday September 1st, 2023: As per the latest news from sources familiar with the arrangement it is unlikely that the club will reveal a new deal in conjunction with Infinite Athlete tomorrow. The odds are increasing that this won’t be announced following the break for international competitions after it comes to the Premier League return to action. The news was revealed by a football sponsorship insider Lukasz Baczek ( @Lu_Class_).

Update: 28 August 2023 There is a sign that it’s finished. Chelsea will reportedly unveil the signing of a PS40m per season deal for sponsorship together with Infinite Athlete, according to Football London. It is reported that the Premier League authorities have approved the agreement.

New Update Images of the players for Infinite Athlete are already prepared by Chelsea as well as The Premier League (the deal has been approved but has not yet received approval). The news can be seen on the latest episode on Transfer Update (German Sky Sports) which features Chelsea’s Trevoh Chalobah (another Bayern target) and famous German transfer specialist @Plettigoal (Florian Plettenberg).

Updating: Update: Premier League authorities are still examining Chelsea’s partnership that they signed with Infinite Athlete, according to the expert in sports finance Lukasz Baczek ( @Lu_Class_).

Photos online showcase Chelsea’s top stars performing media roles in the lead-up to the season’s debut. Chelsea TV presenter Olivia Buzaglo wears a different variant of the shirt featuring Infinite Athletics’ logo, which was spotted via Instagram user @RikiJerarquia.Footy Headlines have designed an illustration of how they envision the Infinite Athlete logo will look in the Chelsea 2023-24 away kit.

8. August, 2023. Chelsea is to sign the Infinite Olympic Kit Sponsorship Agreement

According to a variety of media sources the new Chelsea FC front-of-shirt sponsor in the 2023-24 season is “Infinite Athletic.”

Mock-up through the @DeanCFC_

In the words of Matt Law, it’s unclear if the contract will be concluded before the next Liverpool match. The team’s strategy has focused on getting the best arrangement rather than hurrying to reach the agreement prior to their debut Premier League match.

A few days earlier the news was revealed that a sports technology start-up Tempus Ex Machina, known by its machine learning-powered FusionFeed technology, was acquiring Biocore, a sports analytics firm.

Its goal is to change the field of sports by creating an “operating system designed for sports” that will benefit athletes, their fans, as well as general sector. Technology integration will enable the automatic production of custom highlights and videos by using FusionFeed. Partner organizations comprise Chelsea FC, San Francisco 49ers and Pac-12 the college sports league.

Do you love the style on The Infinite Athlete logo on Chelsea’s kit? Let us know below.