Borussia Dortmund Rebrand Visual Identity - Neon Yellow Returns - Helloofans
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Borussia Dortmund Rebrand Visual Identity – Neon Yellow Returns

Borussia Dortmund Rebrand Visual Identity - Neon Yellow Returns

Borussia Dortmund have quietly unveiled their new identity. The new branding was developed with the help of DesignStudio.

The updated Borussia Dortmund branding is now active on the site of the club as well as on social media channels.


The Borussia Dortmund 2023 brand rebrand takes inspiration from Die Gelbe Wand, or Die Gelbe Wand, or “Yellow Wall” symbolizing the power of the team as a whole and the power of community. The typefaces are in the style of the 34o angle of attack. The numeral system draws inspiration from the diagonals and horizontals of the device’s graphic.

There are two things that could be more interesting to us. Three kits were shown by DesignStudio that showcased the new graphic brand identity. In addition, the expanded color palette includes neons and grays that are that are inspired by the colors of the stadium as well as old BVB shirt, as well as the city.

The Neon Yellow and Grey Colors Become A Part of Visual Identity

It remains to be decided when Puma is planning to release BVB kits with the newly activated neon gray and yellow colors to Borussia Dortmund during the 2024-25 football season and beyond.

New BVB Font

The world has changed and we’re in a time that is multi-cultural and it’s not just about love, but about achieving commercial and commercial success. BVB’s stellar performance proves they’re no longer champions but they’re nevertheless a challenger. Our goal was to bring the two worlds in order to reignite the BVB spirit and tell the story of their team.”

Are you pleased with Borussia Dortmund’s brand new logo and font?

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