AS Monaco announced today that APM Monaco is the new shirt sponsor of the team. Monaco’s new shirt sponsor will be unveiled this Sunday, when the team takes on Brest.

AS Monaco has been wearing “Visit Monaco”, on its front, since the beginning of the season. Visit Monaco did not pay AS Monaco any money, and it is unknown how much. However, they have switched sponsors to another company that pays better.

As MONACO 23-24 AM MONACO Main Kit Sponsor Deal

According to Sport Buzz Business, APM Monaco will be a major partner of the Principality’s football club for a season.

APM Monaco is a brand of fashion jewellery with over 400 boutiques in the world.

He said in a release that “as a Monegasque Brand, we are very proud to support AS Monaco.” It seemed obvious that this collaboration would highlight both our Monegasque roots and the pride we feel in helping to promote the image of Monaco.

APM Monaco is also betting on Charles Leclerc, a Formula 1 racer who has worldwide exposure.

View the classic Monaco football kits at Football Kit Archive

What do you think of AS Monaco’s main sponsor APM Monaco? Please leave a comment below.